Unravel the mysteries of psychology without the jargon

Do you sometimes feel like your brain is sabotaging your best intentions? Why do we panic-sell stocks, stay in unsatisfying jobs, and make decisions we later regret? Discover the hidden psychology behind your choices and learn how to outsmart your own mind with this engaging and eye-opening guide to prospect theory!
In The Loss Factor, you’ll explore:

• Why Losses Hurt More Than Gains Feel Good: Uncover the evolutionary reasons behind loss aversion and how it impacts everything from investing to relationships.
• The Seductive Power of Certainty: Understand why we crave the sure thing, even when it limits our potential, and how this affects our life choices.
• It’s All in the Framing: Learn how the way choices are presented can change your mind, and how to spot persuasion tactics in marketing, politics, and everyday life.
• Health, Wealth, and Well-being: See how prospect theory influences our health decisions, insurance choices, and overall approach to risk and reward.
• The Battle for Rationality: Challenge traditional notions of “the rational actor” and learn how biases can sometimes serve us, and when they trip us up.
• Outsmarting Your Biases: Gain practical tools to recognize the pull of prospect theory and make smarter, more aligned choices in your life.
• The Promise and Perils of Nudging: Explore how governments and organizations use choice architecture to influence our behavior, and the ethical debates around it.

Written in clear, relatable language, The Loss Factor empowers you with insights from psychology and behavioral economics to make better decisions, achieve your goals, and live a more fulfilling life!